Write a clear brief.

The three things we need

• The goal: what this piece should make happen, like sign-ups for a spring launch.
• The audience: who it’s for, like owners of small cafés and bakeries.
• The offer: what you’re giving them, like a first month free.

What helps

• Examples you like, with a line on what you like about each one.
• Where it will run. For ads, list the placements and the work comes back sized for each one.
• Your tools. Tell us where a deck needs to live or which email platform you send from.
• Your printer’s or manufacturer’s spec sheet, if it’s going to print.

What you can skip

Your voice, your colors, your fonts and who your customers are. That’s all in your Brand DNA, so each request only needs what’s specific to that piece of work.

Short on time?

Write a rough idea and the AI brief builder turns it into a full brief, filled in from your Brand DNA. Read it over and change anything before you submit.