Use the AI brief builder.

How it works

1. Start a new request in the Request Hub.
2. Write your idea in a line or two, like “Spring promo. Warm, confident, no hype.”
3. The brief builder fills in a full brief from your Brand DNA.
4. Read it over, change anything that’s off and submit it.

What it fills in

A full brief covers the goal, the audience, the channels, the deliverables and the tone. The builder pulls your voice and audience from your Brand DNA, so you don’t type them out every time.

Who makes the work

The brief builder speeds up the brief. A senior creative still decides the idea, the hook and the words, and a person reviews every piece before it ships.