Help center

How we map your Brand DNA.

We make it from your brand: your voice, visuals and audience. Then it gets smarter with every request.

Written by DavidUpdated October 2026

What goes into it

  • Your voice: how you talk, who you talk to and what you never say.
  • Your visuals: logos, colors, typefaces and photography.
  • Your audience: who you’re selling to.

How it’s made

  1. Sign up and share your brand: logos, fonts and past work.
  2. We make your Brand DNA. Your kickoff happens the same week you sign up.
  3. Make your first request, the same day if you like.
  4. Every project updates it, so it gets smarter with every request.

How your team uses it

Every writer and designer works from it. The AI brief builder fills in briefs from it, and on-brand image generation works from your own brand assets.

Did this answer your question?

Related articles