Brand DNA
Brand DNA keeps your guidelines, voice, past work and feedback in one place inside the Request Hub. It gets smarter with every request, so your team never starts from zero.
Trusted by 100+ growing brands
How it works
Your website, guidelines, logos, fonts and past work go in at kickoff. You don't train anything.
Turn a rough idea into a full brief, with specs, references and brand details filled in from your Brand DNA.
Designers, writers and editors start from your Brand DNA, and a person reviews every piece before it reaches you.
Your feedback, approvals and final files are added after each project, so the next one starts closer to right.
What goes in
It remembers what worked and what didn't for your brand, which a general AI tool can't do.
Logos, colors, typefaces, photography, voice and messaging
Past projects, final files and the feedback you gave on them
Who requests, who approves and how you like to work
In the Request Hub
Describe what you need in a sentence. The hub turns it into a full brief from your Brand DNA, and your team picks it up.
Brief built from your Brand DNA
Make new images in your visual style without stock photos or a shoot, and save them to your asset library.
The hub reads your Brand DNA and suggests what to ask for next.
Suggested next
The platform
Every final file is saved and searchable. No expired links and no digging through email.
See who's working on your requests, message them and leave feedback on drafts.
Status, messages and feedback for every request, in one view.
Plans, invoices and payment details in your dashboard.
FAQ
It's built from your brand only: your guidelines, your past work and your feedback. General AI tools start from scratch every time. Brand DNA gets smarter with every request.
No. Share your website, guidelines and any files you have, and we build it at kickoff. You can make your first request the same day.
No. Senior designers, writers and editors make every piece, and a person reviews it before it reaches you. Brand DNA gives them the context.
No. Brand DNA and the Request Hub come with every plan.
It stays saved with your history, ready for when you come back.
Still got questions?
Real people, real answersYour team replies within one business day.Get Started
